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A curated assortment of product direction and merchandise strategy through development of trend-relevant home goods collections for Williams-Sonoma, PotteryBarn from initial trend boards to final product. “Caipirinha” mood board for Pottery Barn evokes a latin themed culture of color, natural materials and sustainability. Results from “Caipirinha” vision board product shown in form of wood and concrete outdoor table, chairs and bench. “Denim” themed mood board with intricate eyelet faceted and hand beaded materials translated to comprehensive contemporary bedding ensemble for Pottery Barn Home. Further trend boards offer merchandise strategies for new markets for home goods. “Sustain” for example was proposed for the missing millennial market Pottery Barn was trying to capture. Collaborations with entertainment studios like DC Comics and social influencers Tyler Oakley gain market share through fan-based products. Last two images of interiors, stylish modern white living room ensemble and contemporary comfortable rustic family room for client executed in Floorplanner program.

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