Licensed Product

A collection of entertainment licensed product across all categories and demographics. As Senior Designer and Product Development Manager at Warner Bros. Consumer Products, I had the great opportunity to create and execute a wide variety of products, designs and collaborations with top-tier designers for Warner Bros. IP portfolio. I am incredibly proud of creating the Scooby Doo Croc, capitalizing on the “big face” trend. Creating new looks for WB’s characters in the “Pop Art” style and introducing a new IP of “Puppy Scooby Doo” through a plush toy for a missing baby and toddler market. Designed and directed “WB’s Monthly On Trend Graphics” program for our business partners. The Harry Potter license was an extraordinary experience. I designed and merchandised a bespoke fashion collection for the Junior’s market utilizing the heraldry and richness of this iconic brand. Harry Potter has transcended all markets through it’s story telling and magic.

Drove the sleepwear, loungewear category at MJC International Group. Examples of top performing onesies and sleep wear shown.

Pitches for Hello Kitty and Star Wars that acquired the licenses resulting in over $50M at retail.

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ABSTRACT SESAME STREET
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